Lauren Lott
Marketing Strategy + Creative Communications
About Me
My name is Lauren Lott and I am a recent graduate from Xavier University. I graduated with a BSBA in Marketing. I have always been a creative thinker with an eye for detail. I posses excellent teamwork and leadership skills. My strengths in organization, time management and problem solving have helped me graduate a year early from Xavier as Cum Laude as well as excel at the work I perform.
I am a leader, a team player and eager to help your company exceed your goals.
My Skills
Problem Solving
Being very organized and having a passion for research helps me build a complete strategy when I work on projects. This process helps me create objective solutions to meet goals and subjective ideas to ensure messaging is delivered clearly.
Writing
I have always focused on developing my writing skills. Through leading multiple Global Student Projects and Blue & Silver Campaigns, I have become a more effective communicator, which has also helped me enhance my teamwork. And with a focus on the French language, I have learned even more about the value of communications.
Creative Thinking
My goal as a marketer is to help businesses solve their communication challenges. With my artistic abilities and my communication strength, I am able to provide both visual and written ideas when brainstorming project concepts.
IRI Unify Database
Through courses at Xavier University, I have become proficient in using the IRI Unify database. This database allows me to be able to analyze data throughout a multitude of companies, categories, manufacturers, consumer demographics, and more.
My Experience
Red Bull
Cincinnati, OH
Student Marketeer Team Lead – June 2023-June 2024
- Assist with the onboarding and training of 11 Student Marketeers
- Supported Red Bull Flugtag as the SM Project Lead and Outreach Lead which resulted in over 100 team applications including 35 collegiate applications; created 50 sampling missions for Flugtag week which sampled over 25,000 cans; assisted in planning and executing the Flugtag collegiate application tour; worked activations for Key Accounts such as Kroger, Speedway, FC Cincinnati, etc.
- Support BMS and SM team with all needs, including asset upkeep, improvement areas, KPI tracking, team updates, etc. through weekly meetings with the BMS
- Coach Student Marketeers in the field, through mission planning, sampling and campus activities to create the best consumer experiences and show the brand in a premium way
- Oversee schedules and mission plans to ensure the team is successful and efficient
- Support Red Bull Showrun D.C.
- Lead multiple projects and initiatives including RedBull Campus Clutch Project Lead, OH Applebee’s Sales Initiative Lead for 10 accounts throughout OH, University Sales Support Initiative Lead and Doodle Art Outreach Lead including executing a Doodle Art activation which resulted in over 120 submissions
- Student Marketeer Team Lead – June 2023-Present
Student Marketeer – April 2022-June 2023
- Participated in out of market sampling campaigns including Columbus Pride and Chillitown MX
- Represented the Red Bull brand throughout the market including driving product trial, gaining new consumers, and increasing brand loyalty and consumption occasions within existing users
- Collected consumer data and preferences while leaving unique and lasting impressions on them with face-to-face interactions
- Researched market and planned for new opportunities to provide Red Bull to consumers
- Supported On and Off Premise to increase visibility in the bull’s eye, bull’s ring, and market areas. Developed an innovative spreadsheet tool that supported the team’s on-premise sampling missions by providing maximum efficiencies in the field and in mission planning.
- Built relationships with campus organizations through campus seeding and Global Student Project outreach leading up to activations and big moments on campus
ColorNine Advertising Agency
Cincinnati, OH
Project Manager – March 2019-Present
- Assist on creative projects with brainstorming ideas
- Manage client projects and production tasks such asscanning and resizing photos
TPL Technical Services
Cincinnati, OH
Assistant – June 2018-June 2024
- Assist with expense tracking, invoicing and database management
- Created filing system and manage the organization of ongoing and archived projects
Overhill Swim Club
Cincinnati, OH
Employee – May 2018-September 2022
- Help manage the day to day operations of the snack bar including inventory, daily expense reports and preparing the daily cash total for bank deposits
- Train new employees in all facets of the club processes and policies
- Create, document and implement new processes to achieve efficiencies
- Implemented new technology into snack bar and front desk
Involvement
Volunteer for Habitat for Humanity and at Bayley Place assisting with the Opening Minds Through Art (OMA) activities for the senior residents. Involved at Xavier University with the Peer Review Board, French Club, Women’s Club Lacrosse Team and the 4Paws for Ability Club.
Testimonials
“Lauren is dependable, hardworking, responsible, confident and friendly. She showed great commitment to her job. Lauren is timely, professional and welcoming to our clients. She is a wonderful communicator with her coworkers, clients and management. Lauren has always been a strong part of our team, a strong leader and a wonderful model for others.”
– Stephanie S.
“We are thrilled with the contributions Lauren has made. She is positive, energetic and intelligent. From daily tasks to larger projects, she always approaches everything with a positive attitude. Lauren takes direction well and we know we can always count on her to meet deadlines with a focus on quality.“
– Patty R.
Lauren Lott 